GoPro Releases Hero 12 - But Is It The Right Fit for Your Business?

September 8, 2023

Explore the features and capabilities of the newly announced GoPro Hero 12 with our detailed analysis - plus discover if it's the right fit for your Tasmanian business.

In the ever-evolving landscape of videography, the launch of a new GoPro camera is always a significant event.

The GoPro brand has become synonymous with setting a benchmark for action cameras that have continually changed the way we capture moments.

But the overarching question remains: is the GoPro Hero 12 the right fit for your business - especially when we consider the diverse business landscape in Tasmania?

Key Summary

  • GoPro announces the release of Hero 12
  • Packed with new features including improved image quality and video stabilisation
  • A closer look at its suitability for various business ventures in Tasmania
  • Personal insights into the GoPro phone app's progression and limitations

Join us as we unravel the nuances of the GoPro Hero 12 and help you determine if it's the perfect addition to your business toolkit.

Water-repelling lens cover
The new GoPro Hero 12 has a handful of new features - but are they enough? (Source:

A Detailed Look at the GoPro Hero 12

The GoPro Hero 12 has arrived and according to the company, it's set to make a notable impact in the world of action cameras.

Let's take a closer look at some of the key features of the newly announced action camera:

  • Image Quality: The company claims that the Hero 12 offers HDR video recording with high-resolution photo capabilities, capturing your adventures in stunning detail.
  • Video Stabilisation: Features the upgraded HyperSmooth 6.0, which promises smooth footage even in the roughest conditions.
  • Audio: The GoPro supports Bluetooth audio, allowing for wireless sound recording and voice control.
  • Battery Life: Features a redesigned power management system, promising longer runtimes compared to previous models.
  • Connectivity: Facilitates multi-angle shooting and precise post-production editing with more enhanced synchronisation capabilities.
  • Durability: Maintains GoPro's well-known ruggedness and is waterproof up to 33 feet.
  • Accessories: Compatible with a range of accessories including the new Max Lens Mod, which offers an enhanced perspective for more breathtaking shots.

GoPro HERO12 Black Action Camera
An up-close look at the new GoPro Hero 12 (Source:

Suitability for Different Businesses in Tasmania

In Tasmania, it's well known that the business landscape is just about as diverse as the rugged terrain.

The GoPro Hero 12 seems to be a promising addition to several business ventures, and from our own personal insight, we believe particularly to those that require outdoor and movement-based videography.

For instance, Matt from Trout Tales Tasmania has been successfully using a GoPro to capture different perspectives of their trout fishing adventures.

This first person footage often compliments cinematic work, but seems to be a hit with viewers who love the perspective the GoPro brings like they are the ones doing the fishing.

The GoPro Hero 12, with its enhanced capabilities, is a potential to elevate the visual storytelling experience to a whole new level.

However, we feel it's important to note that we feel the GoPro Hero 12 might not be an appropriate solution for every business.

While it offers great features, we believe it serves as a fantastic secondary or action camera rather than a primary device for creating videos.

Small businesses looking to make corporate or cinematic style videos might find more suitable options elsewhere, such as through a DSLR camera or the use of a phone with professional audio solution like a plug-in microphone.

Looking for affordable videography for your Tasmanian business? Visit Wakeford Digital to explore our range of services tailored to meet your needs.

Moreover, while the GoPro phone app has come a long way, our personal experience and feedback from clients indicate that it still isn't as useful as downloading the files and using a computer for editing and other post-production tasks.

Bloggers and influencers might find the portability of the GoPro Hero 12 beneficial. Its compact size and quality make it a handy tool for content creators on the move, adding a touch of professionalism to their content without the hassle.

Watch the Release

Excited to see the GoPro Hero 12 in action? Watch the official release video to get a glimpse of what this new gadget has to offer.

Key Questions Answered

How much does the GoPro Hero 12 cost?

Hero12 Black: $649.95 AUD
Hero12 Black + Accessory Bundle: $729.95 AUD ($780 value)
Hero12 Black + Max Lens Mod: $785.91 AUD

What's new between the GoPro Hero 12 and the previous GoPro Hero 11?

The GoPro Hero 12 brings several upgrades from its predecessor the GoPro Hero 11. Some of the notable differences include:

  • Enhanced image quality with HDR video recording capabilities.
  • Improved video stabilisation with the introduction of HyperSmooth 6.0.
  • Bluetooth audio support for wireless sound recording and voice control.
  • A redesigned power management system promising longer battery life.

What are the key features of the GoPro Hero 12?

The GoPro Hero 12 brings an improved image quality, video stabilisation, audio capabilities, battery life, connectivity options, durability and compatibility with a range of new accessories, promising to enhance your videography experience.

Who is the GoPro Hero 12 most suitable for?

The GoPro Hero 12 seems to be a promising addition for businesses and individuals involved in outdoor and movement-based videography, bloggers, and influencers who would benefit from its portability and quality. However, it might serve better as a secondary or action camera for small businesses looking to create videos.

What is the Max Lens Mod?

The Max Lens Mod is an accessory that enhances the performance of your GoPro Hero 12. It offers even further enhanced video stabilisation as well as an ultra-wide 155° field of view and horizon lock to keep your videos steady - which is useful even if the camera rotates a full 360° while recording.

Where to pre-order the GoPro Hero 12?

You can pre-order the GoPro Hero 12 from the official GoPro website.


It's clear that the GoPro Hero 12 brings a host of new features to the action-camera table.

Particularly when it comes to businesses in Tasmania, it's the right fit for your business depends on your specific needs and the nature of your ventures.

Thanks for reading!

profile image of dominic standing on timber board walk on bruny island looking
by Dominic Anastasio
Owner and Creative Director Wakeford Digital

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