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Only 0.78% of Google searchers click on results from the 2nd page (source: Backlinko)...
You've heard of this fancy term search engine optimisation (or SEO) before but may not know what it is or where to start - meanwhile your competitors seem to be getting all the website traffic and are being found on page one.
We know lots of business in Hobart and Tasmania face the same problems with SEO, such as it's a money draining strategy or it's only useful for big businesses.
We're out to change this - delivering targeted and affordable SEO campaigns for small business in Hobart who want results.
Considered SEO gives your website every chance to be found better online.
Deliver a better user experience and drive more sales and enquiries.
Get found by your ideal visitors with local SEO here in Tasmania; including Google My Business.
In short, optimising your website for search engines can increase sales and drive more enquiries because it helps your website ranks higher than others.
Other benefits include:
But, what is SEO?
SEO, or search engine optimisation, is a combination of strategies performed on a website that aim to improve visitor experience but also help your website get found better for relevant search terms.
At Wakeford Digital, we specialise in SEO Hobart for small businesses - delivering tailored SEO campaigns to achieve impactful results.
Initial Audit: We gain an understanding of your website (either new or current) as well as the wider competitive landscape.
Keyword Research: Collating an optimised list of words and phrases your customers search to find your website online, as well as what you want to rank for.
Content Creation and Strategy: We develop a tailored SEO strategy for your business including content creation and suggestions to deliver the best results.
Implementation: We implement the strategies and content to deliver your SEO strategy.
Analyse: We regularly analyse and monitor SEO progress and continually optimise where required.
You can also check out our dedicated blog post on our SEO process for more information (coming soon!).
Discover how our digital marketing campaign for local Hobart business Retreats Tasmania led to increased rankings and enquiries, including the strategies and results in this detailed analysis.Read Case Study
Discover how Trout Tales Tasmania achieved an increase in bookings through our step-by-step Hobart digital marketing campaign success story.Read Case Study
We define SEO, or search engine optimisation, as a combination of strategies you can perform on your website that aim to improve the experience for both visitors and search engines.
SEO is an effective tool that small businesses and not for profit organisations can tap into and has a range of benefits including improving search engine rankings and traffic to your website as well as increased brand awareness.
We've written a comprehensive post on SEO for small business in Tasmania which breaks down the benefits a bit more and how you can leverage SEO.
Generally, the impacts of good search engine optimisation can take between 3-6 months to see online - however this depends on how much competition there is, what industry your business is in and other factors.
Unfortunately 'ranking number one on Google' isn't something that can happen overnight or can ever be promised.
At Wakeford Digital, we're about creating campaigns that are achievable and can maximise the benefits SEO may have for your business.
At Wakeford Digtal, we love seeing the benefits a considered SEO campaign brings to businesses in Tasmania.
Our comprehensive SEO analysis is done by hand (not by bots) which informs your current standings, then we use our knowledge and SEO expertise in Tasmania to develop strategies and tactics - all of which are measured to ensure results can be tracked.
This includes on page SEO strategies, such as keyword and search terms, as well as off page SEO including meta titles, descriptions and technical elements like image optimisation.
We also provide video reports on a monthly basis to break down the work done - as well as the most important bit, the progress.
We believe providing information on pricing is important - so the following are our indicative prices to help your decision making.
Our SEO Kickstarter campaign is the perfect solution for small business in Hobart and Tasmania to improve your website search rankings from the ground up.
Our SEO Hobart small business kick starter is a 3-4 month campaign that includes:
Our SEO basecamp package is a ~6 month, comprehensive campaign for businesses in Hobart and Tasmania looking for ongoing online success.
Expanding on our Small Business Kickstarter Hobart SEO package, the Basecamp plan provides a further in-depth and comprehensive strategy - focussing on bigger goals and a more hands on approach to content creation and updates.
Our SEO Basecamp can branch beyond technical and 'website focussed' SEO to also include short videos, digital and/or social media marketing - all determined by your current business and online goals.
Our SEO Hobart Basecamp plan is a 6-8 month campaign that includes: