Frequently Asked Questions

The cost of a website in Hobart varies depending on its size, features and how much content is involved. At Wakeford Digital we keep pricing transparent through set packages designed for small businesses, so you know what you're getting from the start.

A simple, professional site sits at the more affordable end, while larger sites with advanced features cost more. The best way to get an accurate figure is to tell us about your project and we'll put together a tailored quote.

We use GoDaddy to register our own domain names, and we recommend clients register their own so ownership stays in-house and fully in your control.

From there you can add Wakeford Digital as a delegate, which lets us use our technical skills to link your website to your new or existing domain. We guide plenty of clients through this process, so we're on hand to help at every step.

We use Webflow's in-built hosting to store the files that make up your website. Some other platforms make you host files externally and export everything manually every time you update, which opens the door to errors, adds security risks and extra cost.

With Webflow, everything is managed in one place on a fast, secure server, and it powers the editor and content management system so changes and updates can be made quickly and easily. You can learn more at webflow.com/hosting.

We offer a range of ownership options based on what you need, but most of our websites sit under Wakeford Digital's Webflow account. We do this to reduce your costs and keep things as simple as possible.

You'll have access through the client Editor, which lets you handle most, if not all, of the day-to-day tasks needed to maintain your site.

If you'd prefer complete ownership, that's completely fine - we can transfer the website to your own Webflow account and give you 100% access. The only reason we don't do this by default is that most clients don't need the developer side of Webflow, and we like to keep things simple.

While our focus is website design, we're happy to help clients who also need a professional email address set up. We don't push one system over another, but we're very comfortable setting up and using Gmail through Google Workspace, linked to your domain so you get proper addresses like hello@yourbusiness.com.au. We've found it both affordable and reliable.

We've even written a guide on how to set up your own business email using your domain and Gmail.

Every website is a little different depending on its specifications and requirements. As a general rule of thumb, it takes around six to eight weeks to build a website that's ready to publish live.

A few things can affect that timeframe, including how quickly we receive content from you, the number of amendments requested, and any additional or advanced features involved. We'll always give you a clearer estimate once we understand your project.

No. We can build your website as part of the system from scratch, or work with what you've already got if it's solid. Either way, your website, SEO and social media are treated as one connected system rather than separate projects.

It varies by channel. Social media advertising can show engagement quickly, while SEO usually takes three to six months to show up in rankings. Combining channels compounds the effect: Nomac Built saw organic clicks up 270% within a year running a joined-up approach.

It depends on which channels your plan includes and how much work each one needs. We keep pricing transparent and put together a tailored quote once we understand your business, so tell us about your project and we'll scope it properly.

It's not a fixed package. We build a system from your website, SEO, social media advertising, photography and videography, choosing the channels that fit your goals and budget rather than selling you everything at once.

Yes. Depending on what your business needs, we can build in Shopify e-commerce, as we did for Frankcomb Wines, CMS-driven listings and enquiry pathways like the host enquiry system we built for Tubs of Tasmania, or custom forms and booking integrations. We'll scope the right integrations for your business as part of your Website Brief.

Yes, page speed and Core Web Vitals are built into every site from the start, not bolted on afterwards. We compress images, keep code clean and build on Webflow's hosting, which is fast and reliable out of the box. Since site speed is one of the technical ranking factors Google considers, this also directly supports your SEO foundations.

Yes, brand comes first, not last. Every build starts with your colours, imagery and tone, or a fresh identity if you're starting from scratch. When Moonah Mufflers came to us, their old site was built around a generic supercar graphic that said nothing about their real, family run Hobart workshop, so we replaced it with real photography of the business and the people behind it. Take a look at the Moonah Mufflers case study or discuss your project.

Not always a full rebuild. If your site's structure and content are solid but it looks dated or isn't converting, a design refresh can be enough. We'll tell you honestly which one your business actually needs, not just sell you the bigger option. Discuss your project and we'll point you in the right direction.

No problem, plenty of clients come to us without a logo or defined brand yet. We can create one as part of your project, or design around what you've already got if you're further along. Take a look at our logo design services or discuss your project.

This is a great and common question. You can do around 80% of the everyday tasks yourself, such as editing existing content, adding new blog posts and changing images, all through Webflow's client Editor. For CMS-driven sites like Bikes For Good and Tubs of Tasmania, that also extends to managing your own listings day to day, without needing technical support.

There are a few things Webflow doesn't make simple, like adding new pages or menu links, but there's usually a good reason and a workaround for most of them. You can read more in our post on what you can and can't do with Webflow's website editor.

We define SEO, or search engine optimisation, as a combination of strategies you perform on your website that improve the experience for both visitors and search engines.

It's an effective tool for small businesses and not-for-profits, with benefits including better search rankings, more website traffic and increased brand awareness. We've written a comprehensive post on SEO for small business in Tasmania that breaks down the benefits and how to make the most of them.

Generally, the impact of good search engine optimisation takes between three and six months to show online, though this depends on how much competition there is, the industry you're in and other factors.

Ranking number one on Google isn't something that happens overnight or can ever be promised. At Wakeford Digital, we're about creating campaigns that are achievable and that maximise the benefits SEO can bring your business.

At Wakeford Digital we love seeing the difference a considered SEO campaign makes for Tasmanian businesses. Our SEO analysis is done by hand, not by bots, which gives us an honest picture of where you currently stand.

From there we use our knowledge and local expertise to develop strategies and tactics, all measured so results can be tracked. That includes on-page work like keywords and search terms, and off-page work like meta titles, descriptions and technical elements such as image optimisation.

We also send a video report each month to break down the work done and, most importantly, the progress.

No. We can build your website as part of the system from scratch, or work with what you've already got if it's solid. Either way, your website, SEO and social media are treated as one connected system rather than separate projects.

It varies by channel. Social media advertising can show engagement quickly, while SEO usually takes three to six months to show up in rankings. Combining channels compounds the effect: Nomac Built saw organic clicks up 270% within a year running a joined-up approach.

It depends on which channels your plan includes and how much work each one needs. We keep pricing transparent and put together a tailored quote once we understand your business, so tell us about your project and we'll scope it properly.

It's not a fixed package. We build a system from your website, SEO, social media advertising, photography and videography, choosing the channels that fit your goals and budget rather than selling you everything at once.

When 9 in 10 online enquiries start with a search engine, getting found in search is as important as ever. Most, if not all, Tasmanian businesses can benefit from SEO, whether that's appearing ahead of competitors, increasing traffic or improving sales of your products and services.

If you'd like to dig deeper, we've written a post on whether Tasmanian businesses need SEO.

It's near impossible to guarantee anything in SEO because of a range of external factors, and that's especially true for a number one ranking on competitive keywords.

Ranking number one is great, but if the content and visitor experience behind the site aren't strong, that position won't be sustainable anyway. What we do is identify real opportunities that can benefit your business and put strategies in place to achieve them.

We've delivered some excellent results, including top positions for terms like 'trout fishing season Tasmania' and our own 'website design hobart' (yep, search it!).

No. We can build your website as part of the system from scratch, or work with what you've already got if it's solid. Either way, your website, SEO and social media are treated as one connected system rather than separate projects.

It varies by channel. Social media advertising can show engagement quickly, while SEO usually takes three to six months to show up in rankings. Combining channels compounds the effect: Nomac Built saw organic clicks up 270% within a year running a joined-up approach.

It depends on which channels your plan includes and how much work each one needs. We keep pricing transparent and put together a tailored quote once we understand your business, so tell us about your project and we'll scope it properly.

It's not a fixed package. We build a system from your website, SEO, social media advertising, photography and videography, choosing the channels that fit your goals and budget rather than selling you everything at once.

Currently we don't offer day-to-day social media management in Hobart. That said, we run social media advertising, and we work alongside some fantastic businesses and freelancers who offer comprehensive management services.

If that's what you're after, get in touch via our contact page and we'll happily point you in the right direction.

We tap into a range of analytics tools to track the key performance indicators for each campaign, such as engagement rates, click-through rates, conversion rates and ROI (return on investment). This is often combined with website analytics and search data to give a fuller picture.

Every campaign has a goal, like generating leads, so we always come back to that goal and the metrics attached to it when measuring success.

Yes, and it's one of the biggest strengths of social media advertising. Through our social media advertising Hobart services we can target specific demographics, interests and behaviours, so your ads reach the audience most relevant to your business rather than being shown to everyone.

We create tailored advertising campaigns on the platforms where your target audience is most active, most commonly Facebook and Instagram.

Rather than spreading across every channel, we focus on where your customers actually spend their time so your budget works as hard as possible.

Social media advertising, particularly for businesses in Hobart and Tasmania, is a great way to significantly increase your brand's visibility, engage a wider audience and drive targeted traffic to your website, which leads to more enquiries and sales.

If you're wondering how it could work for your specific goals, feel free to get in touch and discuss your project.

For small businesses, social media advertising is a highly cost-effective way to reach a large audience, particularly people who aren't already familiar with your brand.

It also allows for targeted advertising, so you can reach potential customers based on demographics, interests and behaviours. On top of that, it's a great way to engage customers, build brand loyalty and track exactly how effective your marketing is.

Social media advertising is the practice of using platforms like Facebook, Instagram and others to promote your products, services or brand. It involves creating and running ads, such as images, videos and promoted links, to reach a targeted audience, increase brand awareness, drive traffic and ultimately boost sales.

You can also check out our social media advertising Hobart services.

Absolutely. We offer video marketing through our smaller to medium scale social media advertising Hobart services, helping you distribute and promote your videos across the right channels for maximum visibility and engagement.

For clients who want to push their reach even further, we also work closely with a larger social media advertising business.

Production time varies, usually depending on the complexity of the project. As a guide, straightforward event videography can be turned around within 24 hours, while feature videos often take three to five days.

Our wedding videography Hobart services take around one to two weeks for shorter footage, with a little longer for the full feature outcomes.

Yes. We work closely with clients who want a bit of extra help to develop concepts and scripts that align with your brand message and goals.

If you've got a specific idea in mind, or just a rough one you'd like to shape, get in touch via our discuss a project page and we'll help bring it to life.

We offer a range of videography services including corporate videos, promotional content, event coverage and more.

A key feature of our Hobart videography services is that everything can be tailored to meet your specific needs and budget, so you get video that suits your goals without paying for things you don't need.