"To view the latest post, head to the link in our bio"
"Watch the whole thing via the link in our bio"
"To learn more, check out the link in our bio"
Sound familiar?
These are all common ways that I used to end posts with, in order to help visitors more easily get to relevant content.
If you're like me however - life gets busy, and I often forgot to update the link back to the Wakeford Digital website or relevant information.
While it's not a new feature, I noticed a few bigger profiles using something called Linktree.
With Linktree, instead of having one, direct link as your Instagram bio, it enables you to have multiple links to all the content you want your followers to visit. The best bit - these links can be whatever you want.
Using Wakeford Digital as an example, my default is wanting followers to view the Wakeford Digital website homepage, but if I've got a campaign or new project running, I also want visitors to check this out.
Along with trying to raise brand awareness of the Facebook and Youtube page, there's 4-5 potential links that I'd often have to rotate through and constantly maintain.
Enter Linktree.
It's one link - that points to all of these destinations.
It's neat, it's quick, it's customisable and so far I've found it super easy to update.
Step 1. Visit Linktree, and hit the large "Sign Up" button on the homepage.
Step 2. Login and authorise your respective Instgram account.
Step 3. On the next page, select the free plan, or the paid one if you want a bit more out of Linktree.
Step 4. Enter your email address and name for the account, and continue.
Step 5. Let's setup your links - to start, click the large green "+ ADD NEW BUTTON / LINK" button.
Step 6. Input your title and copy and paste (or type) the respective URL/link. Clicking away from the new box, or hitting the enter key, saves this.
Step 7. Repeat the steps above with any relevant links.
Step 8. To implement the Linktree, copy your unique link...
Paste it into your Instagram bio via your phone or computer....
And that's it! Now when visitors click the link on your bio, they're presented with the navigation options you've setup.
I've just implemented Linktree on both Wakeford Digital and The DomBlog with great success - particularly having updated a few links to reflect new projects or updates across both sites.
If you're keen to jump on Linktree yourself, you can click here to visit their website and sign up.
Be sure to let me know how you go using Linktree via my Facebook or Instagram, or if you have any unique ways on using it!
- D.
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