Process Study: Domin8 Designs Logo

June 16, 2017

A review of our recent website updates provoked thoughts about the foundation of Domin8 Designs, and coming up with a logo to define a new business.

This is actually tough! 

Writing about others is relatively easy, there's substance and process, but when it's your own blood, sweat and tears - it's different.

I think the best place to start is briefly, how did Domin8 Designs begin? Unofficially, we begun over seven years ago now as response to a small, not for profit organisation needing someone to maintain their website.

Skip forward a steep learning curve and eventually the first update to their website, we continued because of one thing - seeing the benefits and growth that we could bring to them simply through a bit of thought, consideration, elbow grease and enthusiasm towards a website.

This was the spark to continue.

In 2014 I decided to take the next step and register the busianess - and Domin8 Designs sort of just, came to mind.

'Dominate' seemed a good balance between being catchy and exciting, but not over the top. It is of course, a play on my self-refferred nickname in Domin8tor, so it stuck.

Adding in the 'designs' gave the name a recurrance - the 'D, D' sound - and was relevant to the work I was doing. There was a consideration behind using 'website' or something similar, however 'designs' left things open to explore further work - in hindsight given the emergence of videography work, a great call.

The '8' well, it broke up the name as a point of difference. It also immediatly leapt out as to what the logo should be.

Owners of a business or organisation - they know so well what they need to do; manage staff, develop events, run the business etc. That's their 'circle'.

Me, and the team behind the scenes here at Domin8 Designs, we continually develop what we do and bring that opportunity and enthusiasm - that's our 'circle'.

When the two circles combine to develop a website, a logo, a video - that's something a little special, a moment - and that's where the logo came from. That first warm, fuzzy feeling of helping someone through a bit of thought and skill and seeing what it can do for even the smallest of organisations in Tasmania.

Hence, the burst of colour in the middle - the something special.

Unusually, there wasn't much iteration with the initial logo design. It was right from the get go.

It's seen some tidying up in the years, much like our work, and will no doubt be a continually developing and evolving image - but, it's us; it's Domin8 Designs.

by Dominic Anastasio
Owner and Creative Director Domin8 Designs

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