Elevate Your Online Presence - What's Included In Our SEO Services

June 3, 2023

Learn more about our process, outcomes and what's included in our SEO services for businesses in Hobart and across Tasmania

In today's competitive digital landscape, having a strong online presence across the board is highly important for businesses aiming to succeed.

Through Wakeford Digital SEO Hobart services, we understand the role that search engine optimisation (aka SEO) plays in a range of elements such as: 

  • enhancing your website's visibility
  • driving organic traffic and ultimately
  • boosting conversions and increasing leads.

With our comprehensive range of SEO services, we're here to help business in Hobart and across Tasmania stay on top of the ever-changing digital space; and unlock the potential of your online business.

Our SEO experts are dedicated to providing tailored solutions that align with your unique business goals, from on-page optimisation to comprehensive audits as well as strategic backlink development.

Our SEO Hobart services offer a holistic approach that aim to maximise your website's visibility on search engine results pages (also known as SERPs) and improve your brand's reach.

In this article, we delve into the key components and process that make up our SEO services - enabling your business to rise above its competition and capture the attention of your ideal audience through a cost-effective and considered SEO campaign.

Our SEO Hobart services include:

Full Website Audit and Analysis

We manually look through each element of your online presence to identify what's working well, and what isn't. Following the audit, we'll arrange a time to work through the feedback with to get an understanding of how your business is performing online.

Through our SEO Hobart services, we conduct regular audits and provide updates to make sure that your business is always performing at its best in the online world.

Keyword Research and Content Creation

Following the analysis, we conduct a thorough keyword and key phrase analysis (i.e. we look at what words and phrases your primary users are searching, what's trending as well as what your competitors are ranking for).

This process enables us to come up with a really targeted list that we can both implement and monitor as your website gets more traffic and things progress.

When it comes to SEO, particularly in competitive markets like Hobart, content (text, images, video etc.) is incredibly important.

Our Hobart content creation team and copywriters create tailored, unique and relevant content for our client that carefully incorporates the keywords and phrases that your business wants to rank for.

This content creation can include written text for blog posts, landing pages, about us pages, social media, product descriptions, adverts and other items requiring a direct focus.

screenshot of an seo keyword research platform showing results for dog grooming hobart
We utilise dedicated SEO software to give the best results for keyword research.

Competitor Analysis

Through analysing other competitors operating in the same or similar space, we can identify ways that your SEO Hobart campaign can be further enhanced.

Understanding what your competitors are doing, how they are performing and where their strengths and weaknesses are allows for a comprehensive plan and strategy when it comes to ensuring a highly successful SEO campaign.

We perform a comprehensive competitor audit and develop a list of their best performing keywords, highest ranking pages and where their backlinks are coming from - crafting all this information into the plan to help improve your digital marketing efforts and SEO result.

Developing Your Tailored "Game Plan"

We distill the above information into a tailored SEO "Game Plan" - mapping out not only a series of goals to improve your website's search engine presence but also the steps we will take to achieve them.

Metrics and measuring success is also really important to us at Wakeford Digital - so we list the ways that we can track how your SEO campaign is progressing such as through increased traffic, more leads or improved domain ranking.

screenshot of microsoft word showing SEO strategy
We develop a tailored "game plan" for each project to ensure the best results.

On-Page Optimisation

On-page optimisation involves analysing the elements of your website in order to find areas of improvement. Our SEO Hobart team regularly looks for opportunities to improve areas such as: 

  • website speed
  • heading tags
  • meta title and descriptions
  • image alt-tags
  • keyword density
  • internal linking structures

This process helps tell search engines like Google specifically what each page is about and helps point in the right direction for what they should be ranking for.

Link Building and Off-Page Optimisation

Along with on-page services, we also look at the 'outside' factors that can impact your website's SEO rankings.

A key element of this are the external links (or backlinks) that point to your website - such as local directories, other websites linking to contact or even the Wakeford Digital website listing your project. If these are quality links, this reference back to your website can be incredibly beneficial when it comes to SEO.

We perform regular backlink analysis to make sure that your business has every opportunity to perform online.

Our SEO Hobart experts look at every aspect of your digital presence including the amount of inbound links your website has. During the site audit, your SEO manager will look into the quality of these links and how much reach your website is achieving. We conduct constant backlink audits to ensure that your business is always performing and to uncover any new opportunities that may arise.

Why choose Wakeford Digital for your SEO Hobart services? 

With quite a few competitors in the Hobart SEO space, it's important to choose a business that is there to serve your business needs and get an in depth understanding of your goals and desired outcomes.

An Understanding Of Your Business

We take the time get to know you and your business

A Holistic Approach

Our approach extends beyond just SEO to gain an understanding of your website, digital marketing, social media and more.

Tailored Strategies

Each SEO "Game Plan" is customised to your business and its goals.

Monthly Reporting

Monthly video updates to ensure you're kept up to date.

Affordable Campaigns

We grow alongside you - delivering cost-effective SEO Hobart campaigns.

screenshot of an SEO dashboard showing blue charts and bars
Our regular video updates provide personalised insight into your SEO campaign.

Ready to explore how SEO can benefit your business online? 

At Wakeford Digital, we're not here to tell you that your website will be the next Nike or Facebook - instead, we focus on delivering practical and achievable SEO campaigns to businesses in Hobart and Tasmania.

If you feel like your website is lacking when it comes to search engines - our first recommendation would be to take up our free SEO audit and analysis. We'll sit down and manually look over your website and it's current standings when it comes to search engines, delivering a video overview for your consideration and some ideas for improvement.

Beyond this, if you're ready to see how our SEO Hobart services can benefit your business - fill in our enquiry form today and Dominic will get in touch to being your SEO journey.

profile image of dominic standing on timber board walk on bruny island looking
by Dominic Anastasio
Owner and Creative Director Wakeford Digital

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