Google Business Profile (GBP) is a free business profile that enables you to control and manage how your business appears on Google Search, as well as Google Maps, with the aim of increasing customer discovery and interaction.
Setting up a profile can be really beneficial for businesses, however sometimes it can be difficult to know where to start - so let's explore a step-by-step process to set up your Google Business Profile (Google My Business) in 2023:
If you don't have one already, the first step is to create a Google account. This account will be the administrative account for your business profile.
Once you have your Google account, it's time to create your Google Business Profile:
Now that you're logged in to your business profiles, you'll need to provide accurate information about your business. This is a really important step as this can help optimise your Google Business Profile (Google My Business).
To add your business information:
The next step is verification. Google needs to ensure that your business is legitimate and that you are the rightful owner of the business profile:
After verification, it's time to optimise your business profile:
Once you've optimised things, another important step to setting up your Google Business Profile (Google My Business) is to visit your profile and add services.
Adding these services to your business profile can help tell Google exactly what you deliver to customers, and in turn help suggest what keywords or service phrases it should rank you for - which is great for search engine optimisation and your business online profile.
Along with the services, adding in the service areas to your business profile can go a long way to helping boost local SEO which is important for all small businesses.
Now that your business profile is live and optimised, it's time to engage with customers:
Setting up a Google Business Profile is an essential task for any small business looking to increase its online visibility and improve search engine optimisation through google search.
Remember that this is an active profile — therefore it's important to keep your information up-to-date and continuously engage with your audience through updates, responding to reviews and adding up to date images.
Thanks for reading!
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