How Easy Is The Webflow Website Editor To Use?

October 26, 2021

Having the ability to update and make additions to a website can be important to some clients - so we created this blog post to break down the Webflow Editor and highlight just how easy it is to maintain your own website.

One of the key reasons we love using Webflow  at Wakeford Digital is how the website editor makes making changes and updates really easy for clients.

With one of our most popular questions being 'can I easily update my own website' - we thought it would be beneficial to unpack the benefits of Webflow's Editor.

What is a website editor (and why are they useful)?

Without an editor, website owners may need to know coding, HTML, CSS, Javascript and more to complete even a basic tasks.

A website editor makes making changes to your website much (much) easier, including:

  • adding new blog and news pages;
  • editing existing text;
  • making basic formatting changes; and
  • adding images and video.

Webflow has inbuilt hosting that enables the website editor too, which removes the need to manually export files and re-upload them to an external host; reducing opportunities for errors.

Read on: Why should I host my website with Webflow?

What are the benefits of Webflow's website editor?

While each CMS has their own strengths and weaknesses, having used Webflow for over five years, we're a firm believer in the benefits that the Editor brings to clients.

Benefits of the Webflow editor include:

  • it's ridiculously easy to use - stripping away all the unnecessary backend features and providing a front end, clean and simple experience for Editors;
  • it's powerful - once setup correctly, Editors can add new content like blog articles and news posts and even filter these under categories or tags;
  • it's an 'on page' experience - changes can be made swiftly without having to dig deep through coding or the backend;
  • no external platform needed - simply log into your website editor using your website broswer*.

Interested in what you can and can't do with Webflow's editor? Check out our blog post on the topic to learn more.

With the benefits in mind, here's our break down on the features we love about the Webflow editor:

1. You can easily make changes and updates to your website - right on the page

With the Editor, you can make basic changes such as text edits and updates on the page using your website browser*.

This saves the need to dig through the backend of a website platform just to make a simple change - or have to pay a premium for an external platform or service

Once logged in, Editors can simply hover over a text area, click inside and type to make the change (just like using Microsoft Word) - then click out to save the update.

screen recording of webflow editor of mouse clicking inside a content block and making changes to text
With the Webflow Editor, changes can easily be made right on the screen.

2. Adding new items to blogs, news pages and FAQ's is like filling in a form

Without Webflow's content management system (CMS), to create a new blog or news post (like this one you're reading) would be tedious and require a lot of manual work.

The CMS negates the need for this manual handing - making additions to 'dynamic content' easier.

Dynamic content are  areas of a website that are going to be continually added to such as blogs, news pages, FAQ's, testimonials etc.

Through the Webflow Editor you can use the "Collections" area to add new content to your website - and it is as simple as filling in a form.

The real power of the CMS however is that, once setup correctly, the formatting, SEO titles and descriptions, internal links and social media previews of this dynamic content are all ready to go; saving time and effort.

screen recording using Webflow Editor of person clicking on blog post button and filling in fields to add a new blog post
Adding new items to 'dynamic areas' (blogs, news pages) is as simple as filling in a form.

3. Advanced styling and adding media is easy using "Rich Text Blocks"

With some Editors, styling content such as adding headings, images, videos and bullet points can be tricky.

Through the use of 'Rich Text Blocks' in Webflow, making advanced styling changes is easy - beyond just bold or italics.

You can hover over existing or new content and select advanced styles such as sub-headings, quote blocks and internal links - as well as adding images, embedding videos or dot points.

screen recording showing mouse hovering over a line of text and styling it as a heading before starting to insert an image
Advanced styling including sub-headings and images can be achieved through Rich Text Blocks.

4. Publishing changes to the live website is as simple as pushing a button

Beyond launching a website, we're always looking at ways to reduce the reliance on developers to save time and cost for small businesses and organisations in Tasmania.

The Webflow Editor enables you to not only make the changes to your website, however also immediately publish the changes to your live domain - making quick updates or corrections a breeze.

Once you have finished reviewing the changes in the tab at the bottom of your browser - Editors can press the blue "Publish" button and after a short time, Webflow will publish the new changes to your live website.

screen recording of webflow editor showing someone clicking on blue button that says Publish and making changes live to website
Publishing changes live to your website is as simple as pushing the big, blue button.

5. You can have more than one Editor

As a small business here in Tasmania, we know the importance of having a good team around you.

Many of our website clients have more than one Editor added to their website - easing the workload around making changes or adding new content.

By default, you can have up to three "Collaborators" who can jump in and make any changes to ensure a website is fresh and up to date; however more can easily be added for bigger teams who publish content more regularly.

Wrapping up the Webflow Editor

These are just a handful of reasons why we think the Webflow Editor is such a beneficial tool for clients who want to manage their own site.

If you've got any more questions about the Editor or would like a bit more of a break down on any of the features, feel free to get in touch through our contact page - or social media such as Facebook or Instagram.

If you're a business or startup in Tasmania that has been looking to update your existing website or get started with a new one, we're always here to help – you can head over to the Discuss A Website Project page and we'd love to chat further about what you have in mind.

Thanks for reading!

- Dom

profile image of dominic standing on timber board walk on bruny island looking
by Dominic Anastasio
Owner and Creative Director Wakeford Digital

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