Nomac Built is a Hobart-based building and construction company offering services across custom home builds, bathroom renovations, and residential projects throughout southern Tasmania.
When Nomac Built came to Wakeford Digital, they were starting from scratch. No website. No search presence. No social media footprint. They were entering one of Hobart's most competitive digital landscapes, the building and construction trade, where established players had years of domain authority and entrenched Google rankings.
The challenge was not simply building a website. It was establishing a credible, consistent and compelling digital identity across every channel from day one, in a way that would compound over time.
Nomac Built is a Hobart-based building company specialising in custom home builds, bathroom renovations, and residential construction across southern Tasmania. Founded by directors Zak and Tom, the business brings a professional, quality-focused approach to every project.
As a new business entering an established market, Nomac Built needed a digital presence that could compete with operators who had years of online history, and do it quickly.
Nomac Built launched with no existing digital footprint. There was no website, no social media presence and no search engine visibility. The business was entering a highly competitive online space dominated by established building companies with years of accumulated authority in Google.
The key challenges were:
There was also only one chance to make a strong first impression. The website, social presence and initial advertising campaigns all needed to reflect the quality and professionalism of Nomac Built's work from the outset.
Rather than a scatter-gun approach, Wakeford Digital proposed a staged, integrated strategy, tackling the foundations first and building outward. Every channel was treated as part of a connected system, not a standalone effort.
A custom Webflow website was built as a conversion-focused hub, showcasing completed projects and services while making it straightforward for prospective clients to get in touch. The site was designed to reflect the quality of Nomac Built's work, with a strong visual identity carried through every page.
Internal linking was built into the site architecture from the start, connecting individual project pages to relevant service pages and vice versa. This helped search engines understand the relationship between content and gave users a richer, more informative experience.
A professional photo library was developed early in the campaign to fuel the website, social media, blogs and advertising with consistent, high-quality visual assets. This gave every channel a cohesive look from launch.
Professional videography was added progressively, with project videos ranging from full-feature walkthroughs with client testimonials through to punchy one-minute project reels. These videos were embedded on project pages, hosted on YouTube and distributed across social channels, adding a multimedia dimension that strengthened both user engagement and search signals.
Rather than targeting 'builder Hobart' from the outset, the SEO strategy started with secondary terms where momentum could be built faster. The bathroom renovations Hobart service page became the primary early focus, supported by comprehensive on-page optimisation and a targeted blogging program covering topics like waterproofing, tiling and bathroom renovation costs.
This approach built topical authority steadily, signalling depth and relevance to search engines while educating prospective clients. Over time, this foundation began to lift rankings across broader, more competitive builder-related terms as well.
A consistent social media strategy was implemented across Instagram and Facebook, with content scheduled through a third-party platform to streamline delivery. Rather than purely showcasing finished projects, the content mix was deliberately varied to include team and job site content, blog post tiles and broader local community content. This kept the feed active and engaging between major project completions, which in the building trade can span months.
A three-phase Meta advertising strategy was run alongside organic efforts, keeping spend lean and targeted throughout. The first phase focused on brand awareness using hero photography to build recognition across Hobart. The second targeted the bathroom renovation service specifically, driving qualified traffic to the service page at a low cost per click. As more projects were completed and added to the website, the third phase focused on boosting individual project posts to put Nomac Built's finished work in front of prospective clients.
In under a year, Nomac Built went from zero digital presence to competing directly with established Hobart building companies in organic search.
Organic search
Nomac Built now ranks on page one of Google for 'hobart builder', sitting at position 8 among businesses that have maintained a web presence for years. The bathroom renovations Hobart service page ranks at position 6 for a keyword with 720 monthly searches, making it the site's highest-traffic entry point.
Organic clicks grew by 270% from the first to the most recent full month of the campaign, with impressions more than doubling over the same period. The site now appears across over 700 unique search queries in total.
Website traffic
The majority of site visitors arrive via mobile, reflecting the nature of local search behaviour. Facebook has become a meaningful referral source alongside direct and organic search traffic.
Enquiries and conversions
Form submissions have been consistent throughout the campaign, averaging multiple enquiries per week. The contact and enquiry page ranks among the most visited on the site, reflecting genuine conversion intent from visitors arriving via organic search.
Meta advertising
Seven campaigns were run across the period, delivering tens of thousands of impressions with low CPMs on awareness activity and consistent link click performance on service and project campaigns.
This case study shows what a considered, omnichannel approach can achieve for a new business entering a competitive market.
By laying strong foundations across website, SEO, photography, videography, social media and advertising, Nomac Built established a digital presence that now competes directly with operators who have years of history online.
The single biggest factor was treating every channel as part of a connected system rather than a series of standalone efforts. The website acts as a content hub, the videos strengthen engagement and search signals, the social media drives brand recognition and referral traffic, and the advertising amplifies it all.
The trust and working relationship between Wakeford Digital and the Nomac Built team was equally important. Giving the strategy the runway to deliver, while staying involved and providing input along the way, made the difference.
Working with Dom and the Wakeford Digital team has been amazing. From a website, social media and videography novice, to have someone like Dom and the team has just been an absolute breath of fresh air. - Zak, Director, Nomac Built
Hear more from Zak in the video below...
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