Hobart Digital Marketing and Web News

Our web design and digital marketing blog features thoughts, tips, insights and tutorials for small businesses and organisations in Hobart and across Tasmania.

Google Now Lets You Approve Changes to Your Business Profile Before They Go Live

Local SEO

September 10, 2026

Google now lets verified Business Profile owners approve or reject suggested edits before they go live, a meaningful change for local SEO accuracy in Hobart and Tasmania.

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Google has spam content in its crosshairs, and mass-produced AI articles are the risk

Google

August 18, 2026

Google's August 2026 spam update targets thin, spammy content. Here's what it means for Tasmanian businesses using AI to mass-produce articles, and how to stay on the right side of it.

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You can now see how your social content performs in Google Search

Google

July 30, 2026

Google's new platform properties let you see how your Instagram, TikTok and YouTube content performs in Google Search. Here's what it means for local businesses, plus how to set it up.

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Webflow's AI update means faster builds for clients

Web and Webflow

July 21, 2026

Webflow's MCP 2.0 update lets AI build directly with your design system and CMS. Here's what it means for clients waiting on a website build.

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ChatGPT's new voice is a sign of a bigger shift for local search

Industry

July 8, 2026

ChatGPT's new GPT-Live voice is a sign of a bigger shift: people are asking AI for answers instead of googling. Here's what it means for local businesses and AI search.

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AI can now build a whole website. Here's the honest take...

Industry

July 8, 2026

AI can now build and deploy a whole website. Higgsfield's new Apps tool is impressive, but here's the honest take for a local business on where it helps and where it falls short.

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Webflow's new field grouping makes content editing tidier

Web and Webflow

June 30, 2026

Webflow's new CMS field grouping tidies up content editing into labelled sections. Here's what it means if you manage your own Webflow site content.

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Claude Tag puts an AI teammate inside your team chat

Industry

June 30, 2026

Anthropic's new Claude Tag puts an AI teammate inside Slack. It is enterprise-only for now, but here is what it signals for how small businesses will use AI.

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Active local profiles are now outranking established ones

Local SEO

June 29, 2026

Google's local rankings increasingly reward active, up-to-date profiles over established but quiet ones. Here's what that means for Tasmanian businesses, and the simple routine to keep up.

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