We tap into a variety of different analytics tools to track key performance indicators for each social media campaign - such as engagement rates, click-through rates, conversion rates, and ROI (or return on investment) to measure the success of each campaigns.
This is often coupled with other metrics, such as website analytics and search data to further compliment our social media advertising efforts.
All in all, each social media campaign will have a goal - such as to generate leads - so we always come back to this key goal and the metrics associated with it
We define SEO, or search engine optimisation, as a combination of strategies you can perform on your website that aim to improve the experience for both visitors and search engines.
SEO is an effective tool that small businesses and not for profit organisations can tap into and has a range of benefits including improving search engine rankings and traffic to your website as well as increased brand awareness.
We've written a comprehensive post on SEO for small business in Tasmania which breaks down the benefits a bit more and how you can leverage SEO.
We use GoDaddy to register our own domain names, and advocate for clients to register their own so this is kept in-house.
You can then add in Wakeford Digital as a delegate, which gives us access to use our technical skills to link your website to your new or existing domain.
We're here to help with the process along the way as we guide many clients through this process.
Generally, the impacts of good search engine optimisation can take between 3-6 months to see online - however this depends on how much competition there is, what industry your business is in and other factors.
Unfortunately 'ranking number one on Google' isn't something that can happen overnight or can ever be promised.
At Wakeford Digital, we're about creating campaigns that are achievable and can maximise the benefits SEO may have for your business.