We define SEO, or search engine optimisation, as a combination of strategies you can perform on your website that aim to improve the experience for both visitors and search engines.
SEO is an effective tool that small businesses and not for profit organisations can tap into and has a range of benefits including improving search engine rankings and traffic to your website as well as increased brand awareness.
We've written a comprehensive post on SEO for small business in Tasmania which breaks down the benefits a bit more and how you can leverage SEO.
We use GoDaddy to register our own domain names, and advocate for clients to register their own so this is kept in-house.
You can then add in Wakeford Digital as a delegate, which gives us access to use our technical skills to link your website to your new or existing domain.
We're here to help with the process along the way as we guide many clients through this process.
Generally, the impacts of good search engine optimisation can take between 3-6 months to see online - however this depends on how much competition there is, what industry your business is in and other factors.
Unfortunately 'ranking number one on Google' isn't something that can happen overnight or can ever be promised.
At Wakeford Digital, we're about creating campaigns that are achievable and can maximise the benefits SEO may have for your business.
We use Webflow's in-built hosting to store the files that make up a website.
Sometimes - other platforms require you to host files externally, meaning you have to export everything manually each time you want to update your website. This opens up the opportunity for errors if files aren't organised in an appropriate way, has additional security vulnerabilities not to mention the additional cost.
Using Webflow's hosting means that that everything is managed in one place, making things simple along with using a fast and secure server.
It also enables the editor and content management system - allowing changes and updates to be made easily and quickly.
You can learn more at https://webflow.com/hosting