Logo Design and Branding

BIAT Logo

Marking their anniversary and in the lead up to Brain Injury Awareness Week for 2017, BIAT required a contemporary, more relevant logo to assist them to continue to move forward.

Client

Brain Injury Association of Tasmania

Project Problem Statement

There's no shortage of brain logos to draw inspiration from but we felt a generic approach did not embody the full body of the services BIAT provides - including providing education and information, referral services as well as systemic advoacy.

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Project Features

  • contemporary style to match organisation;
  • custom design to promote organisations focus;
  • long and square format;
  • informed full branding of BIAT.

There were a series of iterations to get to the final BIAT logo, developed though input from a range of stakeholders which is always a challenging but rewardnig process.

IMMEDIATELY RECOGNISABLE

The final outcome for the BIAT logo embodies the many ideas tested, however a key criteria was that the new logo had to be recognised as a brain. The new logo was derived from the profile form of a brain, yet stripped back to create a modern and recognisable form,

ABOUT BRAIN INJURY

What we personally like about working with BIAT is their role in making brain injury, an incredibly complex topic, as comprehendible as possible for various people - the logo also had to do this.

We believe this is achieved this through the stripped back outcome - making it clear and simple, combined with the use of both complimentary and contrasting colours. The logo also goes beyond 'just a brain' to offer a sense of dynamism and embody the multi-faceted services BIAT provides through the two lines and pop of colour.

LAUNCH DATE

The new BIAT logo was launched as a part of BIA week in August 2017, along with the updated BIAT website and video, and was incredibly well received as a part of a successful week. We're looking forward to seeing more ways in which the clever, refreshing update can benefit the not for profit organisation.

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