Social Media Marketing and Advertising

Pavilion Salamanca Social Media Setup

Pavilion @ Salamanca needed a strong and consistent social media strategy and content to kick off their new sports bar offering in Hobart.

Client

Pavilion Salamanca

Project Problem Statement

The social media strategy had to incorporate generating some 'hype' in the lead up to the launch, as well as keep consistent with the branding that the logo dictated in that traditional 'sports bar' look and feel.

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Project Features

  • social media asset creation
  • social media management
  • client correspondence
  • branding

Wakeford Digital helped Pavilion @ Salamanca by managing their social media in the lead up to their launch; what did this entail? 

Firstly, we created all the social media posts on a rolling weekly basis - promoting elements like the opening of the sports bar as well as the specials, initial events and bar features.

In the images below, you can see some of the example posts and graphics that helped really kickstart Pavilion @ Salamanca's social media - including Instagram and Facebook posts.

We helped the team, who were focussed on the brick and mortar development of the bar, by also doing their social media management - i.e. scheduling posts and managing followers, likes and comments to promote engagment.

Finally, we created a Canva document to hand off the social media setup to the client so they could manage the content in-house but ensure that elements such as branding and consistency could be achieved.

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