Southern Light Respite
Southern Light Respite approached Wakeford Digital with the need for a new website that would better reflect their empathetic, client-focused approach to short-term accommodation and respite care in Hobart. The main goals of the new website development were to create warmth and represent the professionalism they provide to their clients.
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Project Outcomes
The development of Southern Light Respite’s website was an exciting project, focused on creating an online presence that mirrors the compassionate care they deliver. The Wakeford Digital team worked closely with Southern Light Respite to design a site that was both modern and inviting, while also incorporating accessibility features to cater to their diverse client base.
As a part of our ongoing effort to make web design Hobart (LINK) easier for clients, we also did a content workshop with the Southern Lights team to help generate all written text for the website.
The design reflects Southern Light Respite’s core values of empathy and client-focused care. Clean lines, ample white space, and simple color schemes contribute to a modern, accessible design that is both visually appealing and easy to navigate.
A key design feature is the use of the orange accents to draw attention to important sections, such as buttons and key services. This color strategy helps guide users through the site while subtly reinforcing Southern Light’s commitment to being a beacon of support for their clients.
A major focus of the Southern Light Respite website redevelopment was to create a modern, empathetic design that resonates with the nature of the services offered. The new design utilises a clean, calming aesthetic with plenty of white space and simple, inviting color schemes to make the website feel approachable. The use of subtle red and orange accents strategically draws users' attention to important areas like inquiry forms and key service details, guiding visitors seamlessly through the site.
This visual strategy aligns with Southern Light’s goal of presenting itself as a beacon of support for clients seeking respite care. High-quality imagery of the facility and services, along with thoughtful design elements such as pop-out boxes with storytelling narratives, ensures that the website both informs and emotionally engages visitors, reinforcing the care-centric ethos of the business.
The redevelopment also placed heavy emphasis on making the website as user-friendly as possible. A dedicated new inquiry form was designed to simplify the process for potential clients, minimising the effort required while ensuring all necessary information is captured for the Southern Light team.
This feature helps streamline client communication, reducing the administrative requirements and ensuring quick response times.
Additionally, workflows were set up to allow Southern Light to manage and update the website easily, adding new services or features as needed. This flexibility ensures the website remains a dynamic and useful tool as the business continues to grow and adapt.
Another key feature of the website is its consideration to navigation, designed to simplify the visitor’s journey. Users can easily find important sections, such as the FAQ page, emergency contact information, and service offerings.
The addition of coloured pop-out boxes adds a narrative element, providing clients with a clearer sense of the compassionate care they can expect at Southern Light Respite.
To accommodate future growth, the website was built with a flexible content management system (CMS), allowing the Southern Light team to easily add new services and update content as needed. A dedicated news and blog section has also been flagged for future additions to keep clients informed of any updates or special events.
Positive Initial Results
The Southern Lights Respite website was launched in September 2024 and since the launch of the redeveloped website, feedback has been overwhelmingly positive.
We’re looking forward to seeing how the website performs online and importantly, Clients and potential visitors have commented on the site’s user-friendly design and warm, welcoming tone. Organic traffic has also seen a significant boost, thanks to the improved SEO structure. Southern Light Respite is now better positioned to connect with individuals in need of short-term accommodation and respite care in Hobart, while also continuing to grow their online presence.
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