Bear and Bird needed a stage one website to support product sales ahead of upcoming events while staying true to an established brand design. The project involved close collaboration with designer Demelza Rafferty, who supplied the initial visual direction. The challenge was translating this design into a functional website, introducing e-commerce without complexity, and ensuring the client could manage products and content independently after launch. The site also needed flexibility to support future growth without overbuilding the initial release.
The Bear and Bird website delivers a brand-led e-commerce platform that stays true to the original design direction supplied by Demelza Rafferty, while functioning effectively as a practical commercial tool for product sales and event readiness.
A central focus of the build was translating the supplied design into a working website without compromising the visual identity. The final result closely reflects the original creative direction while meeting the practical requirements of an online store, including product display, pricing, and variation management. Shopify integration provides a reliable and affordable purchasing system, keeping both costs and administration manageable.
Webflow CMS was used to manage products, bottle variations, and content updates, while a structured approach to news and updates gives the client flexibility for ongoing communication. Recorded walkthrough videos and a clear CMS setup support self-management after launch, reducing reliance on ongoing developer support.
The Hobart web design was delivered as a focused stage one build, prioritising product sales and event readiness ahead of scheduled dates. The structure supports future expansion across products, content, and functionality, providing Bear and Bird with a stable base for ongoing development beyond the initial launch.
