Frankcomb Wines

Custom Webflow and Shopify e-commerce website for Frankcomb Wines, combining strong wine branding with structured product pages and secure online sales.
Frankcomb Wines

Client

Frankcomb Wines

Project Problem Statement

Frankcomb Wines required a website to support product sales while maintaining a strong visual identity developed in collaboration with Demelza Rafferty. The challenge involved balancing aesthetic presentation with functional e-commerce requirements. Each wine needed its own detailed page, supported by a structured backend system, while the main shop required a reliable platform to process transactions efficiently. The site also needed to remain manageable for ongoing updates and product additions.

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Project Features

  • Custom website build based on established brand direction
  • Individual CMS-driven pages for each wine
  • Dedicated shop page integrated with Shopify for secure transactions
  • Video tutorials provided to support client self-management

Project Outcomes

The Frankcomb Wines website delivers a custom, brand-aligned e-commerce platform built to support premium wine presentation and reliable online sales.

Custom Design with Commercial Function

A key focus involved preserving the strength of the original brand design while building a fully functional online store. The final result reflects the wider bottle and packaging design language, creating consistency across brand touchpoints. Shopify integration ensures transactions remain secure and reliable without limiting design flexibility.

Structured Product Architecture

Each wine has its own CMS-driven page, allowing detailed storytelling and product information. The shop page centralises purchasing, creating a clear separation between brand experience and transaction flow.

Client Independence

Webflow CMS enables ongoing updates to wines and content. Video tutorials support Selena in maintaining the website confidently, reducing reliance on external support.

A Scalable E-commerce Foundation

The Hobart web design provides a flexible structure for future product releases and content expansion. The site supports growth without relying on restrictive templates, preserving both functionality and design integrity.

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Client Design and Branding: Demelza Rafferty

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