Frankcomb required a website to support product sales while maintaining a strong visual identity developed in collaboration with Demelza Rafferty. The challenge involved balancing aesthetic presentation with functional e-commerce requirements. Each wine needed its own detailed page, supported by a structured backend system, while the main shop required a reliable platform to process transactions efficiently. The site also needed to remain manageable for ongoing updates and product additions.
View live project →The Frankcomb website delivers a custom, brand-aligned e-commerce platform built to support premium wine presentation and reliable online sales.
A key focus involved preserving the strength of the original brand design while building a fully functional online store. The final result reflects the wider bottle and packaging design language, creating consistency across brand touchpoints. Shopify integration ensures transactions remain secure and reliable without limiting design flexibility.
Each wine has its own CMS-driven page, allowing detailed storytelling and product information. The shop page centralises purchasing, creating a clear separation between brand experience and transaction flow.
Webflow CMS enables ongoing updates to wines and content. Video tutorials support Selena in maintaining the website confidently, reducing reliance on external support.
The Hobart web design provides a flexible structure for future product releases and content expansion. The site supports growth without relying on restrictive templates, preserving both functionality and design integrity.
