Mockups: The Secret Weapon for Small Business Success in Digital Design

September 25, 2023

Explore the power that using mockups can bring for small businesses owners. Dive into the benefits, types, essential tools, and how they can elevate both branding and customer engagement.

In the bustling realm of small business, particularly here in Tasmania, making a lasting impression is of increasing importance.

Mockups have emerged as an invaluable asset for businesses, offering a tangible and professional representation of products, branding, and promotional materials.

But what makes mockups the secret weapon for small businesses navigating the digital landscape? Let's find out...

So, what is a mockup?

At its core, a mockup is a full-scale model of a design or device.

A mockup is an easy way to bridge the gap between idea (such as a logo design) and reality (seeing the logo on a business card) - it's a visual representation.

Whether you're launching a new product, redeveloping a website or rolling out a promotional campaign, mockups are an opportunity to provide a tangible feel of the end result without the actual need for physical prototypes or exhaustive photoshoots.

mockup example of hand holding brown paper bag
Mockups are a fantastic way to help small businesses showcase their products and services without the need for physical products.

The benefits of using mockups?

Mockups aren't just about aesthetics; they're about functionality, flexibility, and foresight. Here's why mockups can be a game-changer for small businesses:

Quick Visual Representation:

Instead of lengthy descriptions or vague ideas, mockups offer a clear, visual representation of your concept.


Businesses can say goodbye to expensive photoshoots or physical prototypes. Mockups are a budget-friendly alternative.


Want to change the colour, design, or branding element? Mockups are easily adjustable and can be tailored to match your brand.


Mockups help to ensure your brand looks consistent across all platforms, be it your website, social media, or print media.

Looking to jump right in with using mockups for your business? Check out the Envato Elements subscription as the ultimate hub of digital resources including graphic templates and mockups.

Types of Mockups Beneficial for Small Businesses

It's no secret that the world of mockups is vast, one that caters to a plethora of needs and niches.

For small businesses, certain mockups can be particularly beneficial including: 

iPhone Mockups, for instance, are perfect for businesses looking to showcase their mobile apps or responsive website designs in real-world scenarios. iPhone mockups provide a context, making it easier for potential customers or clients to understand the user experience.

T-Shirt Mockups are all the rage for apparel and clothing startups or businesses venturing into promotional merchandise. Instead of investing in bulk orders upfront, businesses can visualise and promote different designs and get feedback. This ensures that when the order is placed, it's aligned with customer preferences and choices.

Lastly, poster mockups are invaluable for events, product launches, or advertising campaigns. They offer a preview of how the final poster would look in different settings, be it a bus stop, a billboard, or inside a mall.

What do we use mockups for here at Wakeford Digital?

If you've seen any of our social media or website graphics, you've likely come across a computer, iPhone or iPad mockup - as well as some professional business card or logo mockups.

Personally, we find these are a fantastic way to help clients visualise what the logo or website might actually look like when it extends from the 2D or concept realm.

screenshot of the envato elements macbook pro mockup
Computer and iPhone are popular types of mockups.

What tools do you need to create a mockup?

To get the best out of using a mockup for your business, Adobe Photoshop stands out as a versatile tool, ideal for most mockup customisations.

Photoshop has a wide range of benefits that ensures businesses can tweak mockups to their exact requirements as well as the necessary features to edit the specific layers of a mockup.

However, not every small business can invest in premium software. That's where free alternatives like GIMP come into play. While they might not have all the features of Photoshop, they offer a substantial range of functionalities, ensuring that businesses can customise mockups effectively.

Canva is also the trending tool for all things business graphics and also has a free mockup generator.

Challenges for Small Businesses when it comes to Mockups

While mockups offer numerous advantages, they aren't without challenges, especially for small businesses.

One of the primary challenges is finding the right mockup that aligns with a specific business niche or requirement. Ultimately, somebody else has created each mockup so there may not be a specific one for your use case, particularly if it's really specific or not common.

Moreover, while tools like Photoshop are powerful, they come with a learning curve and steep cost. Not every small business owner or entrepreneur is tech-savvy, and mastering such tools can be time-consuming.

Sourcing Mockups for Small Businesses

Both quality and affordability often go hand in hand when it comes to small businesses so when it comes to mockups, there are several avenues to explore, each with its own set of benefits.

Envato Elements stands out as a premium platform offering a vast array of quality mockups and other design assets.

It's designed to bring your projects to life with tens of thousands of easy-to-use, creative, and professional product mockups. Whether you're in need of apparel, technology, packaging, logos, books, or magazine mockup designs, Envato Elements has a fantastic collection.

The Envato platform also makes it super easy to search specifically for product mockups (check out the image below) meaning you don't have to sift through other categories such as logos or print templates.

screenshot of envato elements product mockups
The Envato Elements collection is a fantastic resource for sourcing mockups.

For those on a tight budget or just starting out, Pinterest can also be a goldmine for free mockups.

By simply searching for the type of mockup you need, you can find a plethora of options available for download. However, it's essential to ensure that the mockups sourced from Pinterest are free for commercial use to avoid any copyright issues.

Another fantastic resource you might have come across is Canva's Mockup Generator. As previously explored, Canva offers a easy to use platform to create and customise mockups without the need for any design experience. It's user-friendly and provides a range of templates to choose from.

However, while these free resources are valuable, there's something to be said about the convenience of a comprehensive library such as Envato Elements. Instead of hopping between platforms, searching for the right mockup, and ensuring it's of high quality, Envato Elements brings everything together. It streamlines the process, making searching, customising, and downloading mockups a breeze.

screenshot of pinterest search for website mockup
Other alternatives such as Pinterest and Canva are great to source mockups.


Well, now you're a little more informed on what mockups are along with the benefits they bring to small business, particularly in Tasmania.

In the dynamic realm of business, mockups are increasingly being more than just design tools; they're enablers of success as well as showcasing to clients more than just a one dimensional result.

Mockups offer a visual edge, ensuring businesses resonate with their audience and stand out in a competitive market.

While free resources like Pinterest and Canva are invaluable, if you're looking for a one-stop-shop that simplifies the design process, you can sign up for Envato Elements today and explore the endless possibilities.

If you've used a mockup for your business or found this article helpful, let us know by tagging in your post or comments.

Thanks for reading!


Disclaimer: This article contains affiliate links, which means we may receive a commission on any sales of products or services we write about. This comes at no additional cost to you and helps support our work. All opinions expressed are our own, and all product recommendations are based on our personal experience and research.

profile image of dominic standing on timber board walk on bruny island looking
by Dominic Anastasio
Owner and Creative Director Wakeford Digital

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