Kuuma Nature Sauna offers a distinctive mobile sauna experience in Tasmania, providing a peaceful retreat for both locals and visitors alike.
In a competitive marketplace, yet offering a distinct experience, Kuuma needed to stand out in the online space...
The fantastic team in Chloe and Nathan reached out to Wakeford Digital for help with an SEO Hobart campaign that aimed to enhance their online presence, including their visibility in search engines with a particular focus on relevant keywords, including 'sauna Hobart' and 'sauna Tasmania'.
The project encompassed a thorough approach to both on-page and off-page optimisation, ensuring the website was not only functional but also appealing to its target audience.
Kuuma Nature Sauna is a mobile sauna experience based in Tasmania, offering a unique sauna cruise on a custom-designed pontoon boat. Located just 20 minutes south of Hobart, Kuuma provides a serene escape for individuals and groups seeking to unwind and connect with nature. The sauna experience is crafted to promote health and wellbeing, making it an appealing choice for those interested in outdoor activities and relaxation. With a commitment to quality and customer satisfaction, Kuuma has built a reputation for excellence, reflected in its 100% five-star reviews.
Before the SEO campaign, Kuuma Nature Sauna faced several challenges in its digital marketing efforts.
The original website, while functional, lacked the technical sophistication and seach engine optimisation needed to compete effectively in search rankings.
Other challenges included:
The SEO Hobart game plan for Kuuma, simply put, was to work from the top down. This included:
The first step in the SEO campaign involved conducting comprehensive keyword and competitor research. This phase was essential for identifying the most relevant keywords for Kuuma Nature Sauna and understanding the competitive landscape.
The team pinpointed primary keywords such as "sauna Hobart," "sauna Tasmania," and "sauna boat Tasmania." These keywords were chosen based on search volume and relevance to Kuuma's offerings.
An analysis of competitors in the local sauna and wellness market was also conducted to understand their strategies and identify opportunities for differentiation. This included examining their keyword usage, content strategies, and online presence.
Overall, this research laid a solid foundation for the subsequent optimisation efforts, ensuring the campaign aligned with market demands and customer interests.
With the keywords identified, the next stage focused on on-page optimisation to enhance the website's structure and content.
The homepage in particular, was restructured to ensure a clear hierarchy of headings - which involved consolidating multiple heading 1 tags (from 4 to 1) and ensuring that secondary headings included relevant keywords.
Meta titles and descriptions were also optimised for consistency and relevance. Each page was updated to include targeted keywords, improving the likelihood of ranking well in search results, while existing content was reviewed and enhanced to provide more depth and value to visitors.
This included adding information about the sauna experience, health benefits, and unique features of Kuuma's offerings.
Internal links also played a key part here, creating a cyclical nature of improvement across the website.
The outcome?
The on-page optimisation efforts resulted in a more user-friendly website that was better aligned with search engine algorithms, setting the stage for improved rankings.
To further enhance Kuuma's online presence, off-page optimisation strategies were implemented, focusing on local citations and backlinks.
The team worked on building local citations to improve Kuuma's visibility in local search results. This involved listing the business on relevant directories and ensuring consistent NAP (Name, Address, Phone) information across platforms.
The Kumma team themself already had a decent strategy of having and acquiring backlinks from reputable sources within the wellness and tourism sectors.
The off-page optimisation efforts contributed to increased domain authority and improved search rankings, further enhancing Kuuma's visibility in search results.
An aside stage to help the requests of the Kuuma team involved implementing structural changes to the website to improve user experience and navigation.
The website's navigation was streamlined to create a clearer pathway to the sauna packages offered by Kuuma. This included updating the layout and design elements to make it more visually appealing.
Inflections of branding and colour were incorporated throughout the website to create a cohesive and inviting atmosphere that reflects the essence of Kuuma's offerings.
The structural changes resulted in a more engaging user experience, leading to increased time spent on the site and a higher likelihood of bookings.
The SEO Hobart campaign for Kuuma Nature Sauna has yielded impressive results, demonstrating the effectiveness of a strategic approach to digital marketing.
Traffic Growth:
Website traffic increased from approximately 700 visits per month in September 2024 to 1,833 visits per month by March 2025, showcasing the success of the optimisation efforts.
Keyword Rankings:
The number of keywords ranking in positions 1-3 increased from 0 to 5, with the primary keyword "sauna Hobart" moving from position 6 to position 1, generating around 400 views per month.
Enhanced Visibility:
Secondary keywords such as "sauna Tasmania" and "sauna boat Tasmania" also achieved position 1 rankings, significantly boosting search visibility and attracting more potential customers.
Client Satisfaction:
Kuuma expressed appreciation for the flexibility and effectiveness of the SEO campaign, noting that the website is now in a much stronger position.
"Thank you again for all your work on the SEO campaign. The site is in a much stronger place, and we really appreciated your flexibility throughout the process." - Chloe, Kuuma Nature Sauna
The SEO campaign for Kuuma Nature Sauna underscores the significance of a tailored and strategic approach to digital marketing.
By concentrating on keyword optimisation, on-page and off-page strategies, and structural enhancements, Wakeford Digital was able to significantly improve Kuuma's online presence and drive traffic to the website.
The results speak for themselves, with
This case study serves as a testament to the power of effective SEO strategies in driving business growth.
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