Mountain Rock Pools had no existing website and needed a professional online presence to showcase their custom pool projects. As a premium builder in Tasmania, visuals were key — especially high-quality images to highlight their craftsmanship. The goal was to create a clean, mobile-friendly site optimised for SEO, speed, and user engagement to support future growth.
View live project →Mountain Rock Pools offers visually stunning, high-end pool builds — and the website needed to reflect that. The design uses large-scale photography, clean typography, and intentional white space to highlight craftsmanship and let the imagery speak for itself. Every page is designed to tell a visual story that builds trust and encourages enquiries.
Wakeford Digital introduced a smart three-column layout on key pages, allowing users to jump to specific service types and explore offerings more efficiently. Each major service also has its own individual page, enabling deeper storytelling, SEO keyword focus, and better conversion pathways.
With many users browsing on mobile, responsiveness was a top priority. The new site is fully optimised for all screen sizes, built with specifically tailored SEO in mind — from heading structure and image alt tags to meta descriptions and site speed improvements. These foundations set the stage for future digital marketing campaigns.
Each page is equipped with strategically placed call-to-action blocks, directing visitors to “Plan Your Project” or contact the team. These recurring CTAs help guide users toward conversion while reinforcing the brand’s premium feel. To better guide visitors, particular focus was placed on creating individual service pages featuring brief stories about each service, accompanied by large imagery to showcase their work.
The Webflow CMS enables the Mountain Rock Pools team to easily manage their content — whether it's uploading new project images or updating service information. This makes the website not just a visual asset, but a practical tool to support ongoing marketing and SEO growth.
This project reflects Wakeford Digital’s commitment to crafting websites in Hobart that are not only visually impactful but built with longevity, usability, and performance at their core.
