The Salty Dog's previous website was a single page built to do one job: point people to the menu and the booking platform. As the venue grew into Kingston Beach's go-to spot for food, drink and recreation, that page could no longer carry the story. The new site needed to keep menu browsing and booking fast and obvious, while giving the venue room to show off its function spaces and its freshly completed rebrand with designer Demelza Rafferty. It also needed a structure the client could manage day to day, with Webflow CMS doing the heavy lifting across the menu, FAQs and other regularly updated content.
View live project →The Salty Dog Hotel website gives a rapidly growing Kingston Beach venue a site that matches its standing, while keeping the two things people actually visit for, checking the menu and booking a table, front and centre.
Booking and Browsing, Front and Centre
The previous site's whole job was pointing people to the menu and the booking platform, and the new build keeps both in easy reach. A bigger, bolder Book Now button links straight out to the venue's booking platform, so a table can be locked in within seconds. The menu sits in its own dedicated dropdown, managed through Webflow CMS, so updates to dishes and pricing don't need a developer.
A Brand Carried Through to the Web
The rebrand delivered with designer Demelza Rafferty runs through every part of the site. Photography, colour and layout echo the physical fit-out, menus and uniforms already in place at the venue, so the website reads as an extension of the space rather than a separate exercise. The design was led by Wakeford Digital but developed collaboratively with the client and Demelza, keeping the artistic and physical experience consistent from the beer garden to the browser.
Function Spaces Given Room to Shine
With the Salty Dog's function spaces playing a bigger role in the business, the new site gives them proper billing. Strong supplied imagery and a layout built to convey scale and atmosphere let the spaces sell themselves, and a Webflow-built enquiry form turns interest straight into a function booking.
Built for Day-to-Day Updates
Webflow CMS runs the menu, FAQs and other regularly changing content, so the Salty Dog team can keep the site current without waiting on external support. A dedicated page for the venue's dogs, a prominent part of the brand, has been flagged as a future addition as the site continues to grow.
As a web design Hobart project, the Salty Dog Hotel site shows how strong branding and everyday usability can work in step together.
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Client Design and Branding: Demelza Rafferty (@demelza_rafferty)
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