Content Capture Continues with Hurricanes WBBL

Wakeford Digital is thrilled to share an update on our ongoing collaboration with the Hobart Hurricanes - particularly WBBL team in 2025 as the season unfolds.

Our partnership has enabled us to capture meaningful content that resonates with both players and fans, with a particular highlight being the recent the Pride Round build up and match.

The Pride Round offered a unique chance for players to share their insights and personal experiences, highlighting their roles as allies and what Pride Round signifies for them, the Hurricanes organisation, and the league as a whole.

This initiative took on new life with the introduction of a special Pride Round logo, designed by a Hurricanes player, which became a focal point for reflection among the team.

Standout moments included hopping on the Pride Bus with both the Scorchers and Hurricanes teams, bringing plenty of fun, colour, and vibrancy to the event. It was fantastic to witness the crowd and community rally around this initiative, showcasing their support.

Check out the dedicated reel in the player below.

In November, we filmed an exhilarating game focusing on game day content that featured fans in the stands, activation events like face painting and ball throws, and patrons entering the venue. A highlight from the November game was the "Fill the Hill" initiative, where we aimed to capture the lively atmosphere of the crowd on the Ninja Stadium hill.

Other content requests have included activation events and sponsor signage.

Next steps involve editing the footage into a variety of formats - both short and long form - that will be beneficial for the team, as well as capturing content from upcoming games.

This partnership showcases our dedication to supporting local sports and fostering community engagement.