Trout Tales launches online store through affordable eCommerce solution

February 20, 2024

Tasmanian fly fishing tour business Trout Tales has continued to grow online, diversifying online opportunities through the launch of their new online eCommerce Shopify shop.

Wakeford Digital is thrilled to share Trout Tales recent announcement of their new online shop, a significant step in expanding the local fly fishing tour business' reach and enhance their sales capabilities.

In collaboration with Matt, the owner of Trout Tales, the Wakeford Digital team has implemented an affordable eCommerce web design solution tailored to the unique needs of the fly fishing tour business.

Understanding the constraints and the necessity for a cost-effective yet robust online store, Wakeford Digital leveraged its expertise in Shopify and Webflow to craft an appropriate solution.

Recognising that a full Shopify store setup was beyond the project's scope, we opted for Shopify's Starter Plan; an approach that allowed us to harness key features of Shopify in a more economical manner, integrating it seamlessly with Webflow's CMS to create a powerful, budget-friendly ecommerce solution.

Trout Tales new eCommerce area of the website is powered using Shopify Starter.

Our involvement extended beyond just the technical implementation, with Wakeford Digital assisting with the initial setup and testing of the store to ensure a smooth, user-friendly shopping experience.

We also contributed to the visual appeal of the online shop by assisting with product photography, showcasing Trout Tales' offerings in the best way possible.

Although the store has just launched and we're yet to see the full extent of its impact, we're optimistic about the growth opportunities it presents.

This new ecommerce platform not only allows Trout Tales to sell the specialised fly fishing gear online but also complements their fly fishing tour services, offering an integrated customer experience.

With the increasing focus on video and social media content, the online shop is perfectly positioned to benefit from social media engagement, driving both brand awareness and sales.

As Trout Tales continues to grow, Wakeford Digital remains committed to supporting their journey, ensuring that their digital presence is as compelling and effective as Matt's on-the-water adventures.

This project is a fantastic way to showcase how to provide affordable ecommerce Hobart website solutions that don't compromise on functionality or design.

The individual product pages utilise Shopify's Starter Plan and buy button to link to the website.
Looking for an Affordable Ecommerce Solution for Your Business? If you're in search of an eCommerce platform that balances cost with capability, consider Shopify as a great platform to sell online.

Our expertise focus specifically on Shopify website design that can ensure your digital strategy is both innovative and effective.

Discover how we can transform your online business by exploring our case studies, including the successful collaboration with Trout Tales Tasmania.

For businesses in Tasmania seeking to enhance their online presence, Wakeford Digital offers comprehensive services in ecommerce website design and digital marketing - check out our dedicated page on our eCommerce website design or view our Shopify eCommerce website package to see what solutions are available.

Wakeford Digital also helped capture some product photography.

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