Social Media Marketing and Advertising

Fly Fishing Workshop Advertising Campaign

A social media advert campaign helped Trout Tales reach a new audience and increase numbers at their learn to fly fishing workshop events.


Trout Tales

Project Problem Statement

Trout Tales needed reach an audience outside of their current followers - so tapped into the power of social media advertising to increase attendance at their fly fishing workshop series.

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Project Features

  • social media advertising
  • video creation

The Advert

The Trout Tales Tasmania workshop advert comprised of two assets - one a carousel and one a short video.

The thought behind this was to cater to the different ways people interact with adverts in particular, as well as the visual nature of fly fishing. We felt these two mediums (curiosity through the video and scrolling through the carousel) would attract the target market given the visual nature of fly fishing.

Watch The Video Advert

You can watch the video advert in the player below.

Project Outcomes

Overall, the combination of advert types worked well for this smaller scale social media advertising campaign for Trout Tales - rounding up over 250 link clicks to the landing page and a noticeable increase to bookings for the January and February workshops.

This was from a considerably smaller budget - something that's appropriate given this was a specific event as opposed to a wider campaign (i.e. in contrast to the Trout Tales tailored lead campaign) so this is a fantastic result.

Similarly, this campaign only targeted a Tasmanian audience too.

We feel the assets match the branding of Trout Tales, thus creating a consistent experience across the board which is important for small businesses - while the carousel slides speak to the ideal customer in a targeted way.

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